Thursday, November 29, 2012

My first Interview published in the pattern magazine - MOYO

This is my first interview as a designer. I have waited 15 years for this moment. Thank you Moyo and the fabulous duo, Rachael and Beth, for this amazing platform

If you are on an iPad click here to view the magazine on To download the magazine simply go to and click on the folder icon underneath the magazine.

Tuesday, November 27, 2012

Hanna Werning - A designer par excellence

A designer that I truly admire is Hanna Werning. I simply love her colorful, alive patterns and adore her animate style. 

Hanna Werning worked as an independent designer across disciplines such as communication design, product design, visual arts and illustration, self-initiated and commissioned work. Since 2004, she has been running her own company Spring Street Studio in Stockholm, Sweden. The name comes from her time living in London where she was educated a graphic designer at Central Saint Martins College of Art & Design.

* All designs are copyright Hanna Werning

Monday, November 26, 2012

I love what I do

 Some new patterns I have been working on

@ copyright Simi Gauba

@ copyright Simi Gauba

Friday, November 23, 2012

Old is Gold

This time when I visited my mum, she showed me an antique piece of jewellery handed down to her by her mother. Most exquisite piece of antique Minakari that I had ever seen. 

Tuesday, November 20, 2012

Feeling a bit christmasy!

Yup, feeling a bit christmasy..

* All designs are copyright Simi Gauba Design. Please do not copy, reproduce with permission

Monday, November 19, 2012

Fascinating store in London

I love seeing window displays. Its fascinating when the display or the interior of a store is not only able to catch the essence of the product but accentuate it.

Wednesday, November 14, 2012

Christmas bedding 'Krems' is in stores

My Christmas bedding Design, Krems, is avaliable in the Mömax Stores across Austria and Germany now

Friday, November 9, 2012

Mr Fix It and Which side Up- Product Samples

A few days back my fabulous friend in Sweden emailed me the pics of my pillows that she had bought from Ohh Deer! Thanks Marie!

Thursday, November 8, 2012

India - words and images

Diverse, inspiring, defining, thought -provoking, Mine, 
Colors, patterns, people, heritage, thought-Provoking, Mine, 
Family, smiles, bonds, ties, love, Mine, 
Alive, happy, together Mine

Wednesday, November 7, 2012

Darshan Chopra, Class IX C, Roll No.14 - Priceless

India this time has been a journey of self exploration and finding my roots. I discovered, that my grandmother and mother are the true unsung heroes of the design world. Their work is priceless and is my true heritage.

Today I am sharing some of my mother-Darshan Ratra's (Chopra) needle work from her school days. Some of the pieces even has a date, her class, and her Roll No--Darshan Chopra, Class IXC, Roll No. 14 - Priceless

Organdy Napkin with the neatest hand-made shadow work

Organdy Napkin with hand made shadow work

Organdy smocking frock- stitched and embroidered by hand. She did'nt used a stitching machine instead sewed the whole garment by hand

Darshan Chopra-Std IX C-Roll No. 14-Priceless

Hand made Smocking

The stitching Directory- V11C- 1960
Will share more of her fantastic work in my coming posts

Tuesday, November 6, 2012

Thank You Pattern Booth

Sorry for disappearing again, but India is so full of life and activities that I don't know where my day goes. But Im back and promise to stay and not disappear without notice ;)
Thank you Cara Holland for a fab feature about Simi Design today.