Tuesday, March 3, 2015

Your closest ICA store in Sweden has Simi designs!

My collection of Napkins and Plates that I conceptualized and designed for YR 2015 sortiment of Duni is finally in stores and man, am I proud and happy!
Drop in to your closest ICA store and take a look…
(not all designs are from me in the store, below I have images of the designs that are from me)

Its been so much fun making these collections and could not have been possible without the team effort of my wonderful colleague - Jennie Johnson, (she's a gem!)

The Pebble Bagasse is a collection of Bowls and Plates made in eco friendly material called Bagasse. Pebble bagasse is inspired by the organic shape of the humble pebble
The design has been nominated for the A design award and Red Dot ! (fingers crossed)


Take a look at the entire YR2015 collection I designed here on youtube.



City Beach Collection

Tropical Summer

Shining Brights and Uncovered

Uncovered



Back to Nature

Pebble Bagasse Plates

Pebble Bagasse Bowls

Hero Cup

Wednesday, January 21, 2015

Simi Gauba in Print and Pattern Geometrics

I'm so excited to be a part of Print and Pattern Geometrics! Page no. 258!
It was only yesterday that I had bought my copy of Print and Pattern II and saw the names like Carolyn Gavin, Caroline Gardner and Rachael Taylor - the moguls of surface pattern design and today I'm in it too (wish there was a more modest way of saying this)

If your dreams don't scare you, then they are not big enough!



Friday, January 2, 2015

Amanda Notebook and Planner 2015 by Simi Design

Its been a wonderful 2015 already with my Amanda planner and Notebook at Minted being ordered as notebooks and planners.
Thank you for all the orders, please do share a pic of you using it!






Tuesday, December 23, 2014

Merry X'mas and a very Happy 2015!

Wishing everyone a Magical X'mas and wonderful New Year! 
We are now taking a little break...see you all back in 2015! 



Thursday, December 18, 2014

Believe Collection - now available at Society 6

Believe Collection now in the store before holidays…

http://society6.com/product/believe-tde_pillow#25=193&18=126




Thursday, December 11, 2014

Pantone Color of the year 2015 - Marsala

Pantone last week chose the color for the year 2015 to be Marsala (Pantone 18-438).
How does one describe Marsala? In its press release last week, Pantone described Marsala as a "naturally robust and earthy wine red." Stretching the definition a bit further they describe Marsala as the color of fine chocolates, exotic spices, and the fragrant loam of the fertile Earth.

As a designer I am not entirely convinced by the choice of Marsala especially when we are trying to de-clutter, think clean, simplistic and want less noise. Here is a color that is robust and demands attention and space. It is hard to ignore and to like. Its a bit like terracotta but doesn't really feel earthy. Its a bit like red wine but not that luxurious or rich. Its a bit like a spice but not that exotic.
Still have to come across a product that wows me in the color Marsala! We wait and watch..

Thursday, November 20, 2014

The Thank you Cup by Simi Gauba

These past few months have been very busy, challenging and exciting for me as a designer, but with some great results. I am so happy with some of my designed products launched and some due to launch soon.
Amongst those launched one of my favorite is the 'Thank you' cup that I have designed for Duni - Professional and Consumer

The story behind the Thank you cup :  Everyday consumers make a choice to choose eco-friendly over regular by paying a bit more. The 'Thank you cup' which is an ecological cup, applauds every consumer for making that choice screaming on its side a message that says - You chose me, You chose green!! Thank you for helping us save the planet.

The Thank you cup is already available in coffee shops around europe and will be more visible in restaurants/shops/stores by 2015.